Empowering Human-Centric Innovations for a
Better Aging Future
Living Best is a neutral, human-centred non-profit that helps organisations make faster, more confident decisions in aging and longevity markets. We reduce risk, cut noise, and strengthen internal alignment – before execution begins.
Rooted in Japan, the world’s earliest aging signal market, we evaluate what works, why, and for whom through shared evidence from our User Group of older adults and families, our Professional Group of experts and practitioners, and the wider ecosystem.
OUR EVIDENCE ECOSYSTEM
Three complementary sources of insight powering neutral, decision-grade evaluation.
We bring together three complementary sources of insight to clarify what truly matters in Japan’s ageing context.
Together, these elements create a unique, decision-grade evidence base for organisations navigating aging and longevity innovation.
User Group
Older adults, carers, and families across Japan who participate in concept reviews, usability evaluations, and lived-experience insight sessions.
Professional Group
A global community of researchers, clinicians, policymakers, innovators, and ageing specialists contributing expert interpretation and thematic depth.
Unique Methodology
A neutral, structured evaluation process integrating user evidence, expert review, and Japan-specific contextual alignment.
A Global Opportunity Is Unfolding
Aging populations worldwide are transforming health, care, housing, and consumer behaviour.
Organizations that understand user needs and evidence early will be positioned ahead of the global longevity shift.
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Global Demographic Shift
Aging populations worldwide are reshaping markets, creating unprecedented demand for innovative solutions. -
Tech-Enabled Independence
Cutting-edge technologies are empowering older adults to live autonomously, opening new avenues for impactful products and services. -
Wellness Revolution
A growing focus on proactive health management and quality of life is fueling demand for holistic wellness solutions tailored to older adults. -
Economic Powerhouse
The 60+ demographic represents a formidable economic force, with significant spending power and unique needs waiting to be addressed.
JOIN US
Interpreting Global AgeTech for Japan’s Real-World Needs
Living Best conducts human-centred research and structured evaluation across the full aging continuum – informed by our User Group, Professional Group, and MPI methodology. We identify which global innovations have real-world relevance for Japan, and why.
Decision-Grade Evidence
Structured evaluation built for organisational decision-making – not inspiration, hype, or innovation theatre.
Multi-Stakeholder Validation
Evidence grounded in user, expert, practitioner, policy, and ecosystem perspectives to reduce uncertainty and deepen shared understanding.
Japan Market Relevance
Interpretation of global AgeTech through Japan’s demographic, cultural, and system context to clarify true market fit.
Join a Global Community
Contributing to Evidence-Based Aging Innovation
Our free Professional Group brings together 1,000+ individuals working across aging, health, policy, research, industry, investment, and care.
Members contribute to collective understanding through research activities, expert discussions, and structured feedback – and receive selected insights and interpreted findings.
For individuals exploring the field, join the Professional Group.
For organizations requiring structured evidence and alignment, explore the AgeTech Alliance.
Informing Better Decisions Across the Ecosystem
Through our work, we generate insights that support better decisions across the ecosystem – including older adults, caregivers, families, businesses, academia, and government.
User-Grounded Insight
Evaluation with older adults, carers, and families through our User Group ensures that concepts reflect real needs, capabilities, and behaviours.
Decision-Relevant Evidence
Our research foundations deliver credible, practical insight aligned with how organisations make strategic decisions.
Japanese Market Clarity
Structured, evidence-led evaluation for one of the world’s most complex and rapidly aging markets.